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ABOUT SELLING DOWN UNDER Selling Down Under is a monthly on-line publication that currently reaches more than 14,000 key travel industry staff around the world – including Aussie Specialists, Aussie Enthusiasts and members of the Aussie Elite Team. Selling Down Under is the officially recognised international publication of the Australian Tourism Export Council (ATEC) and Eco Tourism Australia. It is also a member of Interactive Travel Industry Publications (ITIP). To ensure you get news of upcoming editions of Selling Down Under send your e-mail address to register@ sellingdownunder.com. All information will be treated with confidence and not passed to any third parties. All information in this edition was deemed correct at time of publication. Neither the publishers, nor any persons contracted by the publishers accept any responsibility for errors or omissions. Advertising – Selling Down Under info@sellingdownunder.com Tel: (08) 8947 1111 Fax: (08) 8947 1400 Design – Media2B design@media2b.com.au www.media2b.com.au Published by e-downunder Pty Ltd, GPO Box 2023, Darwin NT 0801, Australia Aussie Specialist News Have you ever been stuck for inspiration for an itinerary you are putting together ? Do you ever wish you could pull that last extra special experience out of the bag to change your client’s visit from being ‘fantastic’ to being ‘out of this world’ ? Do you fancy yourself as a bit of a guru on all things Australian and want to share your knowledge with other agents ? If you are one Tourism Australia’s valued Aussie Specialists your membership will allow you access onto the popular AusTalk chatroom on www.specialist.australia.com. Loads of agents use this forum to get advice and tips from other agents. Questions like ‘Help, does anybody know any really good places to stay in Melbourne/ Perth/Brisbane ?’ are commonplace. Increase your commissions If you are not already reaping the rewards of being an Aussie Specialist, why not join today ? The Aussie Specialist Programme is Tourism Australia’s free, award-winning online training tool, built specifi cally for agents. It is designed to help you increase your commissions by helping you to sell Australia more effectively. In addition to the general Australia modules, there is also the opportunity to learn about the individual States and Territories through the State and Territory specifi c modules. Once you have completed the Aussie Specialist Programme you will have 24-7 access to www.specialist.australia.com. You will also gain membership to the Travel Club where you can access special deals from Australian operators. In addition, you receive a newsletter once a month to keep you up to date with all things Australia! As if this wasn’t enough, as an Aussie Specialist you will get the opportunity to go on famils Down Under. For more information about the Aussie Specialist Programme visit www.specialist.australia.com. Don’t forget that Tourism Australia’s know ledge able team of Trade Counsellors are always on hand to answer any queries you have when selling Australia. The Trade Counsellors will not only provide you with loads of info to help you sell Australia, they can also send you lots of ‘where the bloody hell are you ?’ collateral to decorate your workplace. You can email the team on Europe_tradeline@tourism.australia.com or call them on + 44 20 7438 4682. www.specialist.australia.com H cli 2 w w w . S E L L I N G D O W N U N D E R . c o m J u l y 2 0 0 7

Upfront www.sellingdownunder.com .......................... .............................. ...................................... .............................. .............................. ............................ ........................................................ ............................................ ........................................ .............................................................................................. ...................................................................................................................................... ............ ...................... .......... ............................ ................ .............. ................ .......................................................................................................... .......... ............ Di sco ve r... .................................................. .................................................................................................................... ...................................................................................................................... ................................ Welcome to the new look on-line Selling Down Under, which after 14 years as a printed publication has ‘gone green’ – no more chopping down trees to produce paper, and no more air freight and road distribution. Instead, we give you a magazine that is ecofriendly – and one that can offer many extras. Added to that we have gone monthly, and from now on our growing registered on-line readers (14,000 + and growing) will receive a short e-mail to tell them when the new edition is available on screen. And we have not stopped there. During the months ahead we will be adding many more features to ensure our readers are getting news they can really use when packaging Australia as a travel destination. Register now Have you registered yet ? If not, simply send your e-mail address to register@sellingdownunder.com. It will not be passed to any third parties. In this edition we focus very much on Aboriginal tours and attractions – keeping to those operators who have internationally-ready product – such as award-winning Bookabee Tours, who take visitors to the rugged Flinders Ranges in South Australia (pages 8 and 9). We also look at what other Aboriginal product is available in South Australia (pages 14 and 15), as well as in the Northern Territory (pages 10 and 11) and Tropical North Queensland, where Don and Judy Freeman (see photo), who were co-founders of the highly successful Tjapukai Aboriginal Cultural Park near Cairns, have set up Aboriginal Experiences North Queensland. The Freemans’ new project represents a trio of unique Aboriginal touring products: the Cape York Turtle Rescue, Aurikun Wetland Charters and Walker Family Tours (pages 24 and 25). Our other major features in this edition take a look at touring in Outback Queensland (pages 4 and 5), a top class eco-resort close to Port Douglas (pages 12 and 13) and the emergence of a new Australian accommodation giant (pages 18 and 19). Enjoy reading, and come back again next month. Alan Dean Editor alan@sellingdownunder.com Judy Freeman mentors Aborginal tours J u l y 2 0 0 7 w w w . S E L L I N G D O W N U N D E R . c o m 3